How Luna Targeted the Right Consumers to
Drive Sales & Collect Accurate Insights For a New Product
Case Study
One of the premium brands from the CLIF Bar & Company is Luna Bar. Many consumers may have been turned off that Luna bars weren't gluten-free or they didn’t know that Luna bars were gluten-free.
Luna partnered with SnackNation Insights to:
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Find the right engaged consumers to help drive trial and increase gluten-free awareness
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Cost-effectively collect rapid consumer feedback from the right target audience
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Increase sales with consumers who are likely to buy again
Read the full case study to find out:
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How SnackNation Insights effectively drove trial and built a new brand message to its exclusive community, SnackNation and Love With Food
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How fast and accurate consumer insights helped the brand think of new formulation and different marketing strategies going forward
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How engaging the right audience who are likely to buy again boost sales